Wednesday, August 8, 2012

Value shopping - it might not be on the internet.

Today's internet world wants you to believe that it's all about getting the cheapest price for goods. While that may work for some products that you don't need to try on, or see or hear or feel to appreciate other important qualities, it certainly doesn't work for everything. 

For example, how do you audition a pair of speakers, an amplifier, turntable, or other component over the internet?  How do you feel or understand the quality difference between things that are spec'd similarly?  How do you put a price on being able to go to your local brick & mortar, Mom & Pop store to check these critical aspects out?  The problem with the internet is that it neither reflects the service side of a purchase nor the real appreciate the quality of the product.  Nor does it reflect the significant expense that the above store  has in overhead, just to be there so you can audition an item and make a good purchase decision.  Isn't it worth a little more to have the peace of mind that comes from the ability to fully check it out, get professional on-demand help and consultation, in-home delivery and setup when needed, and friendly service and support?

Neither can you buy simply from reviews.  They do help to establish a brand or an object but don't quantify or discern the fact that everyones' ears simply hear differently.  What is beautiful to one may be harsh or edgy to another.  You've got to go audition it.  Once you get that task done, if you like what you hear, and you know its from a good company and is fairly priced, and you even like the sales professional who is consulting with you, then buy it.  Right there. Right then.  On the spot.    You'll be glad you did.

We in the audio-video retail and custom installation business are trained professionals, experts in our field, and can help you to make good purchases that will work for you.  We ask questions while you shop in order to understand your specific situation, environment, or objective.  We will even come to your home to help if necessary.

So give your local store a chance to earn your business.  We at Hear No Evil Home Entertainment are direct dealers for some of the worlds' best speakers, audio, and video gear.  Most have been globally reviewed and rated at or close to 5-star for Performance, Build Quality, and Value.  So you will know that when you come in and find something that is pleasing to your ears, you are getting a great product at a fair value.


                                                          Craig Wrigley
                                                          Chief Executive Monkey
                                                          Hear No Evil, LLC